Google Analytics is a great free website analytics tool that gives you numerous amounts of information about your website. But what if you could get more information such as bounce rate, social tracking, mobile tracking, and channels? That's where Google Analytics Universal (GA4) comes into play. With this updated version of Google Analytics, it combines the two different versions of Google Analytics together and adds much more information. This blog will look at what Google Analytics Universal is, why you need to update before July 2023, and how to update.
Google Analytics Universal (GA Universal) is a widely-used tool for website analytics, but it has limitations in terms of providing insights into user behaviour and customer journeys across multiple platforms and devices. To address these limitations, Google has developed a new version of Google Analytics called GA4.
Overall, upgrading to GA4 before July 2023 can help website owners avoid data loss, gain more accurate insights into user behaviour, and take advantage of advanced reporting and integration capabilities.
Here you have a few options;
If you using WordPress - get the Google Site Kit plugin;
If you using Squarespace, here is a blog post from SquareSpace to update your data:
https://support.squarespace.com/hc/en-us/articles/205815608-Using-Google-Analytics-with-Squarespace
If you are using Wix, here is a blog post from Wix to update Google Analytics data:
https://support.wix.com/en/article/tracking-events-on-your-wix-site-with-a-google-analytics-property
If you are using another platform, follow this tutorial.
https://support.google.com/analytics/answer/10089681#start
Today between work, training and updates, I bring you a trick, one of those that save your ass. in my case, I screwed up, you will see why, and now since I implemented this trick, I don't screw up anymore.
If you have Gmail or Google Workspace (previously known as G Suite), email software, you will be pleased to see that it has an option to 'undo' = 'undo' or 'cancel' having sent an email.
And that could save your ass or don't make you look bad, as it did for me.
I happened to have it enabled, but only to undo it after 5 seconds. And no, I didn't have time to realise what a big mistake it was to send two PDFs of a quote to a potential client.
I sent two, a draft version without correcting mistakes or errors and the other the final one.
I was horrified when I saw my account, and worse, not being able to 'undo' it in time 😱.
Now, I have this great Gmail feature to undo in 10 seconds!
And I'm one of those who check and check one more time, but sometimes that's what happens. And that's it. Now I have enough time to undo sending an email.
A very useful thing in those moments of sending someone to the '****' for a reason, any reason, and you regret what you said 😅
It's effortless. If you use Gmail, go to your settings, top right and click on 'view all settings'.
And from there, in the first tab, General, before scrolling down the page, you will see an option to 'Undo send' - usually 5 seconds (which doesn't give you time to realise what you shouldn't be sending! ) - you can change it to 10, 20 or 30 seconds.
And that's it! If you already knew that, fine! Change it to 10 or more so you don't get caught sending something 'wrong', and if you didn't know, you know something else!
I share more tricks, news and tech hacks in my email newsletter. Don't miss anything; you can sign up below ↓
Maybe you know by now if you listen to some of my podcasts or follow my blog or social media.
If not, it is my pastime, yes. I find a new tool; I sign up. I play with it and find out possibilities for me, my business and, as a result, for my clients and you.
So today, one tool I discovered while searching to optimise a workflow for a client.
Gmass: it is a service that allows you to send mass emails and email campaigns inside Gmail.
Tell you more in my latest podcast;
Almost every app on our laptop and sometimes on our mobile and other devices has shortcuts.
The first time I discover and start to use shortcuts was when I was learning Photoshop 3 (yes, years ago, I think about 20 years ago.. ), and it opens a world for me.
I could do repetitive and daily tasks faster, like open a new document, safe, close, take a tool from the toolset. I was using so many shortcuts that sometimes I don't use the mouse or trackpad at all, only the keyboard.
The shortcuts I use the most days are Gmail; compose an email, read and archive emails, make it snooze, make it as tasks, delete.
Also, I use shortcuts for almost everything on my laptop, looking for files, open programs, closing, clone files.
So, how can you use this shortcut tip?
Then find the shortcut for that; just Google, the name of the "Software + shortcut", e.g. 'Gmail shortcuts' and you, will find the list on the net.
If you want to use the Gmail shortcut, be sure to activate the functionality under 'Settings > General > Keyboard shortcuts: Keyboard shortcuts on
If you want to use Gmail shortcut be sure to active the functionality under 'Settings > General > Keyboard shortcuts: Keyboard shortcuts on.
Another shortcut I use every day is the 'Spotlight Search' on my MacBook, which just with two keystrokes, command and space bar, I can open app, latest files or folders in few seconds, instead of looking at them on my computer using a mouse or trackpad.
Listen to the latest podcast here (2.56min):
And you? Are you using any shortcuts? If yes, which ones? If not, which app you will start?
Do you feel overwhelmed with technology and digital tools?
You are not alone! I feel like that too.
Let me tell you the secret; sometimes we feel overwhelmed as we want to do things quickly, know to an app work since day one and finally, we don't have the patience for it.
So, what you can do about it?
Don't try to do 'all'. Start with one app only. Learn one thing at the time
If you feel overwhelmed with technology and digital tools, just take one step at a time. Learn how to use it day by day, one hour maximum at a time.
Focus on doing one task at a time with the app or technology you want to conquer—just one thing. Then you learn that one you can do one more.
Ask around, google it.
And if you still have doubts, send me an email, I will be happy to help you.
Listen Episode 5 (2:38 minutes):
Productivity is the holy grail for a female entrepreneur! Or that what I believe.
Everyone has their own definition of what means productivity, ask your friends and family to define what is for them to be productive.
For me, it's not working 10 hours a day not stop and produce tons of things, actually the opposite. For me, being productive is to focus on one project a day or a week (my ideal) for 3, maximum of 4 hours, carry on with my project goals (the realistic ones) and don't get myself stress about it.
We have the misconception of productivity in this area, and it does not produce a lot of things, but just the right things for you are working now. And be in your flow or genius, as what you do best.
After many years being a freelance and entrepreneur, more than 15 years now, I have learned, sometimes on the hard way, how to be productive, and what works for me.
We are unique, let's be clear, so here I'm present you few basics and few things to improve, and what works for me, still the best will be for you to try, test and track what works for you.
The best machine to be productive and have focus is your body; take care of it!
One of the things I learned the hard way, as a hyperactive person, is to learn to have the less distraction and triggers around me as possible. I can distract so easily, go down the kitchen, see the dish dirty and start to clean them, do laundry, start one thing and open one email so left the previous project halfway... So I have to train myself to avoid all this type of distraction, and it hasn't been easy. I have been working from home for the past 10 years, so it's all about discipline and consistency.
So what it works for me that you can try:
And to close this post, one tool I use from time to time is the 'Eisenhower Matrix' - a great way to filter your tasks and duties. Here one graphic of the Matrix to help you filter your tasks
Do you like it?
Get all these tips in a PDF and don't miss any great content, just sign up here:
Yesterday, while on a call with one of a women networking session, we talked about productivity, tools, and tips.
So in this episode, number 4 already! I bring you three technology tools you can use to help you to be more productive.
Turn off all the notifications in your mobile and laptop/desktop computer, sound and visual notifications while working.
Keep your browser tidy and less distractive using a Chrome or Firefox extension called OneTab.
You can organise these save tabs in groups and rename the group as the project name.
Using Google Keep to keep ideas, things you need to do later, tasks that come to your mind while working. In that way, you will remember them and be out of your mind so they won't distract you 😉
Similar to OneTab for Safari - Tabs Saver ->
Money!!
Yes, let's talk about money, and as women and women entrepreneurs, this is an issue.
We need to get our finances in 'control' and not in a freak way but in awareness, clever way to know where and how to use our money, and find best ways to use it.
So in today Friday's Tech Tip episode, I talk about money, mindset, and just two exercises with simple technology to track your expenses and be aware of where your money goes.
Here today's episode:
MoneyBoard App (iPhone): https://www.moneyboardapp.com/
Alternative for Android - Money Manager: https://play.google.com/store/apps/details?id=com.realbyteapps.moneymanagerfree&hl=en&gl=ES
Keep App: https://keep.google.com/
Your phone notes App
And your willingness to do it!
Apple Podcast > https://podcasts.apple.com/gb/podcast/fridays-tech-tip-with-laura-moreno/id1555761458
Spotify > https://open.spotify.com/show/3xVwzfhqZgAKzxlSp5v4zC
Breaker > https://www.breaker.audio/fridays-tech-tip-with-laura-moreno
Google Podcast > https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy80ZWI2YjBmNC9wb2RjYXN0L3Jzcw==
Pocket Cast > https://pca.st/xa2pv4qc
Radio Public > https://radiopublic.com/fridays-tech-tip-with-laura-moren-GE5E3g
I love recording this mini audio podcast, so every two weeks, tips on tech and digital tools!
Did you ever try to track the time you are using to do things every day?
It will surprise you if you do, and also, you can get some minutes and hours back during the day if you do.
Listen to my Friday's Tech Tip on how to track your process/task and which simple tool you can use.
You can listen it here (4:21 min long):
Apple Podcast > https://podcasts.apple.com/gb/podcast/fridays-tech-tip-with-laura-moreno/id1555761458
Spotify > https://open.spotify.com/show/3xVwzfhqZgAKzxlSp5v4zC
Breaker > https://www.breaker.audio/fridays-tech-tip-with-laura-moreno
Google Podcast > https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy80ZWI2YjBmNC9wb2RjYXN0L3Jzcw==
Pocket Cast > https://pca.st/xa2pv4qc
Radio Public > https://radiopublic.com/fridays-tech-tip-with-laura-moren-GE5E3g
Oh yes, I have this in mind for a very long time; I want to create simple and easy tech tips for you and better format than short audio.
So here my first episode for this Friday's Tech Tip podcast.
Technology and the digital world can be overwhelming; yes, many options, platform and things to.
In this episode, I will talk about one simple thing, you can use to start to sell your product or service online, and it's doesn't require a website 🙂
You can listen it here (2:30 min long):